The client
Agência Skip, for the launch of Diogo Defante’s series "Repórter Doidão".
The problem
Two phases: collect sign-ups before the premiere with something that matched Defante’s humor, then turn into the series’ showcase at the exact minute, without leaking early and without going down under the traffic. Deadline: 2 weeks.
What we built
Sign-up capture in RPG form: visitors "talk" to Defante and get an exclusive video in exchange for signing up (those who declined got a different video, of him complaining). At premiere time, the page turned into the series’ showcase, with the time validated on the server so nobody could get in early by changing their phone’s clock.
The result
- Over 5,000 sign-ups.
- A peak of more than 30,000 visitors at launch, without going down.
- Zero leaks before the premiere.
- Delivered in 2 weeks.
🎙️ Visit now and watch the Repórter Doidão pelo Brasil videos:
https://www.defante.com.br/
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