Blog · 12 articles

Notes from the people who build.

What we learn building custom websites, internal systems and automation. With real numbers and no fluff.

Google Search Console showing 3.21K clicks and 103K impressions from 3 months of organic traffic

Latest

Organic traffic in the AI era: SEO, AEO and GEO in practice

How three sites earned organic traffic on a zero ad budget: a 496,000-URL sitemap, JSON-LD, llms.txt, a .md version of every page and more than 1,000 citations in AI answers. Real numbers, including what didn’t work.

SEOAug 04, 202612 min

Takedown Legends portal, an example of a page that held up under a drop traffic spike

CreatorsMay 12, 202610 min

A merch drop that stays up: infrastructure that survives a viral tweet

Why generic site builders go down under traffic spikes, and what a drop page’s infrastructure needs to handle 30,000 people in 15 minutes. A practical checklist.

A creator’s own website as an example of what Linktree can’t deliver

CreatorsMay 12, 20269 min

Linktree isn’t enough: when a creator needs their own website

The 5 signs your audience has outgrown Linktree, what your own site unlocks, and the minimum path to migrate without it turning into an endless project.