The client
CustoPorPrato is BluePaper’s own product, built for people who make a living in food service.
The problem
Friends in the food business couldn’t keep track of their margins: ingredient prices change every month, but you can’t change menu prices every month. Without knowing the real cost of each dish, the margin disappears without anyone noticing.
What we built
A pricing and per-dish cost control platform, plus the Índice Custo por Prato, a free public index of supermarket prices, with pages per product and per store.
The result
- Over a thousand users.
- The index covers 6.1 million prices for 496,000 products, across 410 supermarkets in all 27 Brazilian states.
- In 3 months, organic traffic grew 884.9% (from a small base), with 103,000 impressions and 3,200 clicks on Google, and more than 60% of users arrive through search, with no paid media.
Índice Custo por Prato
Want a system like this for your operation? Talk to us.